Small Business Cash Flow: Strategies for Making Your Business a Financial Success

CASH FLOW—THE SECRET OF SMALL BUSINESS SUCCESS
Every small business is different, but most small business owners have a lot in common. They have a great entrepreneurial idea, as well as the drive and passion to make it happen, but they often lack the basic financial skills they need to succeed. Worst of all, they don′t understand the vital importance of cash flow in keeping theirbusinesses healthy.
This uniquely practical guide shows why cash flow is hugely important to small businesses like yours. Cash flow is a sign of your business′s health and success; and it can be adjusted through simple actions that have a big impact on your ultimate success or failure. Small Business Cash Flow will help you master all the important information and skills you need to keep your cash flowing in the right amounts and directions.
"This is the tool every small business owner needs to run a business. Small businesses live and die by cash flow, and this practical guide shows you how to maximize your cash so you don′t come up short. And no one explains things more clearly or with specific how–to guidance than Denise O′Berry."
—Anita Campbell, talk show host and Editor of Small Business Trends (smallbiztrends.com)
"How refreshing——and useful——to see pricing and marketing set in the context of creating and managing cash flow. This is a book I′ll recommend to new business owners and veterans who suffer from ′Feast or Famine Syndrome.′ "
—Marcia Yudkin, author of 6 Steps to Free Publicity
"You can have the greatest plan, product, and service and still fail, if you don′t manage money in and out of your business. Denise O′Berry knows this and in Small Business Cash Flow gives practical, employable advice to get the most out of your business. This is a book all small business owners should read and one I′ll reference often."
—Jim Logan, author of Cash Flow Blog

Spis treści:
About the Author.
Preface.
Chapter 1. Understanding Cash Flow–Your Number–One Priority.
Chapter 2. Your Business Partner–The Accountant.
Chapter 3. How Money Works in Your Business.
Chapter 4. Finding and Keeping Cash in Your Business.
Chapter 5. Record Keeping Isn′t Drudge Work; It′s Priceless History.
Chapter 6. Charging the Best Price to Keep Your Business Healthy.
Chapter 7. Using Your Hidden Cash Resources to Grow Your Business.
Chapter 8. Marketing–Your Cash Generator.
Chapter 9. Resources.
Recommended Reading.
Web Sites to Visit.
Index.

Nota biograficzna:
DENISE O′BERRY is an entrepreneur who helps small business owners set priorities and take action to grow their businesses. She speaks to professional organizations, writes the "Just for Small Business" column, hosts the "Minding Your Own Business" online forum for small business owners, and leads Small Business Matters, an exclusive members–only club. She is frequently published and appears as an expert on small business issues on a variety of television and radio programs.


Okładka tylna:
CASH FLOW—THE SECRET OF SMALL BUSINESS SUCCESS
Every small business is different, but most small business owners have a lot in common. They have a great entrepreneurial idea, as well as the drive and passion to make it happen, but they often lack the basic financial skills they need to succeed. Worst of all, they don′t understand the vital importance of cash flow in keeping theirbusinesses healthy.
This uniquely practical guide shows why cash flow is hugely important to small businesses like yours. Cash flow is a sign of your business′s health and success; and it can be adjusted through simple actions that have a big impact on your ultimate success or failure. Small Business Cash Flow will help you master all the important inf ormation and skills you need to keep your cash flowing in the right amounts and directions.
"This is the tool every small business owner needs to run a business. Small businesses live and die by cash flow, and this practical guide shows you how to maximize your cash so you don′t come up short. And no one explains things more clearly or with specific how–to guidance than Denise O′Berry."
—Anita Campbell, talk show host and Editor of Small Business Trends (smallbiztrends.com)
"How refreshing——and useful——to see pricing and marketing set in the context of creating and managing cash flow. This is a book I′ll recommend to new business owners and veterans who suffer from ′Feast or Famine Syndrome.′ "
—Marcia Yudkin, author of 6 Steps to Free Publicity
"You can have the greatest plan, product, and service and still fail, if you don′t manage money in and out of your business. Denise O′Berry knows this and in Small Business Cash Flow gives practical, employable advice to get the most out of your business. This is a book all small business owners should read and one I′ll reference often."
—Jim Logan, author of Cash Flow Blog