Technology Entrepreneurship: Taking Innovation to the Marketplace

Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow’s entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.

Presents an intense focus on product design and development, with customers and markets in mindIncludes extensive discussions on intellectual property development, management and protectionProvides potent insights into marketing and selling technology products to the global marketplaceCovers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies

1. Technology entrepreneurs in the global economy
2. Becoming an entrepreneur
3. Creating your venture
4. Understanding your market
5. Developing your products
6. Protecting your intellectual property
7. Legal structure and equity distribution
8. Financing the venture
9. Acquiring capital resources
10. Launching your venture
11. Marketing your venture
12. Contracts
13. Managing the venture: strategy and operations
14. Venture leadership
15. Valuing and exiting your venture
16. Your entrepreneurial career