Autor: Casanova, LourdesMiroux, Anne
Wydawca: Elsevier
Dostępność: 3-6 tygodni
Cena: 460,95 zł
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ISBN13: |
9780128168578 |
Autor: |
Casanova, LourdesMiroux, Anne |
Oprawa: |
Paperback |
Rok Wydania: |
2019-11-08 |
Tematy: |
KCA |
Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.
PART I: Speed - Chinese Multinationals Conquering the World 1. Chinese Firms Take the Helm 2. Chinese Firms Venturing Abroad 3. A Heavyweight on the Global Scene 4. Forty Years of Opening Up: Policy Support and Chinese OFDI Expansion 5. ICBC: The Global Bank
PART II: Strategic Advantages and Challenges for Chinese Firms 6. State Grid: Powering China and the World 7. China, an Innovation Hub 8. Chinese Multinational Companies Move Beyond Price Competition 9. Tencent: An Innovative Tech Giant 10. The Growth of Hainan Airlines (HNA): Navigating an Uncertain World
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