Behavioral Economics for Tourism: Perspectives on Business and Policy in the Travel Industry

Behavioral Economics for Tourism introduces behavioral thinking to business and policy challenges in the tourism industry. The book allows professionals and early career researchers to better understand and work within the changing industry. It focuses on market and consumer trends, technological advancements, and how to better understand the modern tourist. It includes the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The work concludes with case studies that illustrate concepts covered.

Provides behavioral profiling of the digitally-informed, mobile, self-managed touristAllows the tourism industry to better understand tourists, both cognitively and emotionallySupports business success, technology development and sustainability in the tourism industryFeatures case studies on behavioral tactics and strategies for use in tourism

Introduction 1. Primer on Behavioural Economics CASES: 1. Save More Tomorrow Program for Retirement Planning in the US 2. Smarter Lunchrooms Movement 3. Making Roads Safer 4. Using Behaviorally-friendly Design to Encourage Loan Payoff 5. Designing Policy with Happiness in Mind 6. Fighting Obesity with Air Miles 7. Improving the Likelihood for Enrollment and Graduation of Unprivileged College Students 8. Reducing the use of disposable plastic bags in Chicago 9. Encouraging Water Conservation 10. Nudging companies towards timely tax return registration 2. Tourism and traditional thinking 3. Tourism of the (near) future: growing, faster, on-the-go4. Behavior-Smart Thinking for Destinations 5. Behavior-Smart Thinking for Tourism Companies 6. Challenges and Approaches Using Behaviour-Smart Thinking in 10 Tourism Industry Scenarios CASES 1. Behavior-Smart Lowering of Airline Carbon Emissions…Today 2. Making Climate Footprint a Factor in Food Choice 3. Behavioral Segmentation for Destination Netherlands 2030 4. Making Sustainability Easy to Follow (Helsinki's Think Sustainably) 5. Factory Food-N-Dance: designing the experience with what is good for the traveler in the mind 6. Iceland Academy: Traveler Education for Better Experience and Proper Behavior 7. Economic Nutrition: Making Economic Impact of Spending Salient 8. Gamifying Responsible Travel: Adventure Junky 9. Cut Food Waste 2020: An Integrated Effort to Cut Food Waste 10. Piloting Behavior-Smart Thinking on Destination Level (Västmanland Region, Sweden)Conclusion