Strategic Industry-University Partnerships: Success-Factors from Innovative Companies

Strategic Industry-University Partnerships: Industry Perspectives on Innovation Creation captures the observations of large and mid-size international corporations and universities to serve as a guide to strengthening organizational alliances. University-industry partnerships have proved vital to innovation, and although these partnerships can fail, careful choices and wise management often yield gains for everyone. University assessments of these partnerships have been widely described, but industry perspectives are less well understood.

Presents the key challenges of university-industry collaboration and how large and medium-sized companies solve them Describes views from pharma, aerospace, technology, petroleum and other industries of working with university groups on strategic projects Offers current insights from industry perspectives about selecting project topics and scopes, developing public-private partnerships and implementing university collaborations within company strategies

1. Overlapping Broad Innovation Horizons With Business Relevance: How BMW Group Defines Topics for Strategic Collaborations
2. DuPont’s Global Collaboratory: Selecting University Partners Globally and How Does Industry Track University Relations for Success
3. Successful Pharmaceutical Innovation—How Novo Nordisk Matches Academic Collaboration Models to Business Objectives
4. Building Global Innovation Ecosystems though Public Private Partnerships: How IBM has Leveraged Academic Collaboration for 70+ Years
5. Rolls-Royce University Technology Centres—Relationships Matter
6. Siemens’ Centers of Knowledge Interchange
7. The New Criteria for Measuring the Success of Industry-University Relations—Insights from Schlumberger
8. Evaluating Solid Long-Term University-Industry Collaborations—Lessons Learnt From Ferrovial’s Strategic Cooperations