Success in Innovation: Improving the Odds by Understanding the Factors for Unsuccess

Success in Innovation tackles its subject from a novel perspective: instead of focusing on factors for success, it specifically examines the factors for failure. Similar books often attempt to stimulate more effort on innovation with success stories and methods. But innovation is risky business and most innovative ideas fail. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, readers can significantly improve their chances of success.

Success in Innovation is broad in scope and useful to managers, consultants, entrepreneurs, tech start-ups — anyone with a stake in new and powerful ideas, products, businesses, or methods. This book helps readers work smarter, not simply more.

Provides guidelines for assessing innovative ideasIncludes methods for valuing innovationDiscusses the danger points in the innovation processExplains the planning and development processesIncludes innovation modelsDiscusses the methods for risk assessment

Foreword Acknowledgements Introduction Part I: The Innovation Process 1. Insight in Innovation 2. The Innovation Bridge 3. Building the Business Summary I Part II:. Factors for Unsuccess 4. Wrong Starts 5. Poor Execution 6. Unhappy Endings Summary II Part III:. Factors for Success 7. Internals Factors 8. External Factors Summary III Appendix Index