The Four Colors of Business Growth

Defining an organization by its growth strategy enables business leaders to make better decisions about the ways their companies compete. Anjan Thakor’s four categories of growth, which he arranges into the Competing Values Framework, delivers methods for developing strategies grounded in internal cultures and industry goals. Written for professionals, this book provides easy access to concepts in fields as diverse as corporate strategy, finance, organizational behavior, change management, and leadership.

Teaches ways to formulate a growth strategy and implement it through simple organizational interventionsProvides an intuitive framework and common language about growth strategiesTeaches readers how an effective growth strategy can boost stock priceReaders learn what kind of growth strategy will maximize the value of an organizationReaders with varied functional backgrounds can understand these concepts

1. Growth is Everywhere
2. Growth Comes in Four Colors
3. The Competing Values Framework (CVF) for Growth
4. How Do You Know What Color Your Growth Strategy Should Be?
5. Organizational Alignment for Growth: the Power of the Competing Values Framework in Aligning the Organization through a Common Language
6. Ideas for Yellow Growth Strategies
7. Ideas for Red Growth Strategies
8. Ideas for Blue Growth Strategies
9. Ideas for Green Growth Strategies
10. Wrapping Up