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Case Studies in Food Retailing and Distribution - ISBN 9780081020371

Case Studies in Food Retailing and Distribution

ISBN 9780081020371

Autor: Byrom, JohnMedway, DominicCavicchi, AlessioSantini, Cristina

Wydawca: Elsevier

Dostępność: 3-6 tygodni

Cena: 639,45 zł


ISBN13:      

9780081020371

Autor:      

Byrom, JohnMedway, DominicCavicchi, AlessioSantini, Cristina

Oprawa:      

Paperback

Rok Wydania:      

2018-11-09

Tematy:      

RN

Consumer Science and Strategic Marketing - Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer science has been implemented in the food retail industry for achieving the following strategic aims: understanding the value of merchandising in food retail, marketing and distributing food produce in an increasingly digital world, managing the difficulties of international food retail, amongst many others.

There is an emerging demand from food industry professionals and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.

Through case studies, successful examples and practices are be provided and newer inputs for further theoretical investigation are be given. Both current and future professionals in the food business will gain by using cases information and insights that can be used in their business environment.



Bridges the gap between research and industry practiceAddresses business problems in in food retail and distributionIncludes pricing and supply chain managementDiscusses food retailing in urban and rural settingsCovers both global distribution and entry in developing nationsFeatures real world case studies of what did and did not work

Case Studies in Food Retailing and Distribution The changing nature of food retailing and distribution: using one case to understand many John Byrom and Dominic Medway 1. Community building strategies of independent co-operative food retailers Morven G. McEachern and Gary Warnaby 2. Disrupting the giants: How independent grocers respond to the supermarket duopoly in Tasmania, Australia Louise Grimmer 3. The effect of concentration of retail power on specialist knowledge of retail staff in the food and beverage sector: A case study of wine retail Rosemarie Neuninger 4. TazeDirekt.com: Branding charm or operational basics? Selcen Ozturkcan and Deniz Tuncalp 5. Factors influencing consumers’ supermarket visitation in developing economies: The case of Ghana Schmidt Helmut Dadzie and Felix Adamu Nandonde 6. The home as a consumption space: promoting social eating Donatella Privitera and Rebecca Abushena 7. Supply chain analysis of farm-to-restaurant sales: A comparative study in Vancouver and Christchurch Hiran Roy, C. Michael Hall and Paul Ballantine 8. The New Institutional Economics (NIE) approach to Geographical Indication (GI) supply chains: A case study from Turkey Pelin Bicen and Alan J. Malter 9. Patanjali Ayurved Limited: Driving the Ayurvedic food product market Sujo Thomas, Abhishek and Sanket Vatavwala 10. Organic innovation: The growing importance of private label products in the US Xiaojin Wang, KATHRYN Boys and Neal H. Hooker 11. Food retailing: Malaysian retailers’ perception of and attitude towards organic certification Muhammad Azman Ibrahim, C. Michael Hall and Paul Ballantine 12. Inclusive food distribution networks in subsistence markets Marcos Ferreira Santos and Andres Alberto Barrios Fajardo 13. Food, health and data: Developing transformative food retailing Hannu Saarijärvi, Leigh Sparks and Sonja Lahtinen 14. Building consumer trust and satisfaction through sustainable business practices with organic supermarkets: The case of Alnatura Adrienne Steffen and Susanne Doppler 15. Spices of the future: Forecasting the future of food retailing and distribution with patent analysis techniques Daniel Boller and Johanna F. Gollnhofer 16. (No) time to cook: Promoting meal-kits to the time-poor consumer Beverley Hill and Sarah Maddock 17. Supermarkets, television cooking shows and integrated advertising: New approaches to strategic marketing and consumer engagement Michelle Phillipov 18. Premium Private Labels (PPLs): From food products to concept stores Elisa Martinelli, Francesca De Canio and Gianluca Marchi

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