Methods in Consumer Research, Volume 2: Alternative Approaches and Special Applications

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations.

In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.

Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughoutIdentifies how to design research for special populations, including children, the elderly and low-income consumersDiscusses sensitivity to cross-cultural populations and emerging marketsIncludes research design for food, cosmetic and household productsHighlights both psychological and physiological consumer measurements

Part I. Doing consumer research in-context 1. Influence of contextual variables on consumer choice 2. Evoked contexts 3. Immersive techniques and virtual reality 4. Evaluation of meals and food pairings 5. Situational factors

Part II. Health-related Issues 6. Food intake 7. Satiety and satiation 8. Wellbeing

Part III. Psychological and Physiological Measurements 9. Implicit associations 10. Face reader 11. Physiological measurements, EEG and fmRI 12. Eye-tracking

Part IV. Designing Studies for Specific Populations 13. Children 14. Elderly 15. Low-income population 16. Cross cultural studies 17. Emerging markets (China, Africa, Middle East)

Part V. Consumer Research with Non-food Products 18. Cosmetic products 19. Household products 20. Consumer driven product design