Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques

The all–inclusive guide from theory to practice for print and Web design

Any well–conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.

By combining basic theory with hands–on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you′ll find:

Full–color text and illustrated, step–by–step instruction supported by more than 75 video tutorials

Coverage of professional software including the Adobe Creative Suite

A wide variety of inspirational images from well–known designers

Online full–length project assignments from entry level to advanced

An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

Acknowledgments.

Part One Theory and Principles.

Chapter 1 Communication Goals.

Chapter Objectives.

What Is Graphic Communication?

Information.

What Is Information?

Principles and Goals: Design for Information.

Persuasion.

What Is Persuasion?

Principles and Goals: Design for Persuasion.

Education.

What Is Education?

Principles and Goals: Design for Education.

Entertainment.

What Is Entertainment?

Principles and Goals: Design for Entertainment.

References.

Notes.

Chapter 2 Design: Definition and Devices.

Chapter Objectives.

Design as a Problem–Solving Tool.

What Is Design?

Design Devices.

Space, Format, and Structure.

References.

Chapter 3 Design: Elements and Principles.

Chapter Objectives.

The Visual Pieces.

Line.

Shape.

Texture.

Value.

Color.

Type and Typography.

Design Principles.

Evaluating and Critiquing Your Work.

References.

Chapter 4 Conceptualization and Planning.

Chapter Objectives.

Inspiration.

Seven–Step Design Process.

Identify.

Research.

Target.

Conceptualize.

Create.

Revise.

Evaluate.

Digital Design Project Types.

Possibilities.

Annual Reports and Business Reports.

Announcements, Invitations, and Postcards.

Advertising.

Books.

Brochures and Collateral.

Calendars.

Catalogs.

Direct Mail and Direct Response.

Environmental Graphics.

Internet Design.

Letterhead and Stationery (Corporate Identity).

Logos.

Newsletters.

Packaging.

POP, Signs, and Billboards.

Posters.

Publication Design.

References.

Part Two Techniques.

Chapter 5 Raster Graphics.

Chapter Objectives.

Digital Imaging and Raster Graphics.

Raster Graphics for Print and Web.

Raster Graphics Techniques.

Document Setup.

Layers and Compositing.

Selections.

Masks.

Color.

Shape Basics.

Retouching Basics.

Type in Digital Imaging Applications.

Bitmap Filters.

Layer Effects.

Final Output for Print.

Final Output for Web.

Design Assignment.

Online Movie Lessons.

Bibliography.

Chapter 6 Vector Graphics.

Chapter Objectives.

Digital Illustration and Vector Graphics.

Vector Graphics for Print and Web.

Vector Graphics Techniques.

Document Setup.

Layers and Templates.

Color.

Shapes and Paths.

Typography.

Final Output for Print.

Final Output for Web.

Design Assignment.

Online Movie Lessons.

Bibliography.

Chapter 7 Digital Page Layout for Print.

Chapter Objectives.

Page Layout Techniques.

Document Setup.

Using Color.

Text and Typography.

Working with Images.

Design Assignment.

Online Movie Lessons.

Bibliography.

Chapter 8 Web Site Design and Development.

Chapter Objectives.

Creating a Web Site.

The Design and Development Process.

Web Design and Development Techniques.

Web Design and Graphics Techniques.

Web Development Techniques.

Behaviors.

Uploading Files to the Internet.

Design Assignment.

Online Movie Lessons.

Bibliography.

Figure Credits.

Index.

Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.