Sustainable Graphic Design: Tools, Systems and Strategies for Innovative Print Design

The graphic artist′s guide to sustainable design

Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely–glanced–at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco–conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.

Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists giving you critical information on materials and processes. Case studies illustrate and tie concepts together.

Sustainability isn′t a fad or a movement; it′s a long–term paradigm shift. With this forward–looking toolkit, you′ll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners.

Contributors

Paul Andre
Paul J. Beckmann
Sharell Benson
Arlene Birt
Robert Callif
Don Carli
Jeremy Faludi
Terry Gips
Fred Haberman
Dan Halsey
Jessica Jones
Curt McNamara
John Moes
Jacquelyn Ottman
Holly Robbins
Pamela Smith
Dion Zuess
Biomimicry Guild
Carbonless Promise
Chlorine Free Products Association
Environmental Paper Network
Eureka Recycling
Great Printer Environmental Initiative
Package Design Magazine
Promotional Product Solutions
Sustainable Green Printing Partnership
Sustainable Packaging Coalition

Foreword.

Introduction.

CHAPTER 1 Making the Business Case.

CHAPTER 2 The Psychology of Graphics.

CHAPTER 3 Seeking Truth in Marketing.

CHAPTER 4 Systems Thinking.

CHAPTER 5 Materials and Processes.

CHAPTER 6 Working Smarter.

CHAPTER 7 Innovation Toolbox.

NOTES BY CHAPTER.

INDEX.

Wendy Jedli ka, CPP, is President of Jedli ka Design, Ltd. and the author of Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design, also from Wiley. She is a faculty member in the Minneapolis College of Art and Design′s groundbreaking Sustainable Design Certificate Program, and a nationally recognized speaker on sustainable design and business issues.